Getting new customers
for your business is hard work, but it's necessary if you want to be
successful. Here are 10 ways you can get the attention of new prospects and turn
them into loyal customers :
1.
Make
Use of Social Media
The first step to
acquiring new prospects is to use social media to your advantage. Creating
Facebook, Twitter, Instagram and LinkedIn accounts for your business is free
and can exponentially increase the exposure of your company. More importantly,
since these platforms have become ubiquitous, prospective clients may be turned
off if your business doesn’t have a social media presence.
2.
Keep
Content Fresh
Consistently updating
your website and social media accounts with new content is a great way to stay
relevant and show prospects that you’re actively engaged with your industry.
Find articles, infographics or studies that are related to your business and
post links on your social media accounts. Additionally, it can be helpful to
maintain a weekly blog to showcase your own opinions and personality.
3.
Use
Testimonials
One of the best ways to
attract new prospects is to show off your existing ones. If you know that
you’ve provided a customer with a particularly positive experience, ask them
for a testimonial. These testimonials don’t have to be elaborate or
embellished. Simply providing proof that you can deliver on your promises will
help to give faith to prospective customers.
4.
Network
Making use of the
Internet can go a long way towards attracting new prospects, but personal
connects are the lifeblood of business. Whenever possible, engage with
prospects and clients face-to-face in order to give them a personalized
experience. By making an effort to get to know everyone you work with
individually, you can create a stronger bond, increasing the likelihood that
they decide to do business with you.
5.
Expect
Resistance
It’s human nature to
follow a set routine. As you prospect for new clients, don’t be surprised if
you encounter resistance from people who feel set in their ways. If you sense
that a prospective client is hesitant about doing business with you, listen to
his or her concerns and do your best to address each of them accordingly.
6.
Get
Referrals from Existing Customers
One of the easiest
techniques for finding new prospects is to make use of your existing customer
pool. Talk to your clients and see if they know of anyone who could also
benefit from your services or expertise. Remember that word of mouth can be
incredibly powerful, and by having an existing client refer you to a prospect,
you can greatly increase the likelihood that you land the new customer.
7.
Return
to Former Customers
Sometimes customers
leave you for one of your competitors. While that’s an unavoidable part of
doing business, there is no reason to assume that the change is permanent.
Rather than trying to win over new clients, consider returning to some of your
former customers and see if they’re interested in coming back. Oftentimes,
clients aren’t nearly as happy with a change as they thought they might be and
are more than willing to return to your business.
8.
Keep
Track of the Competition
In order to succeed in
business, you need to know your competition. This knowledge can be especially
useful in acquiring new prospects. If, for example, you know that a competitor
has introduced an initiative that is unpopular or that they’re experiencing a
staff shakeup, it may be time to swoop in and see if any of their clients are
up for grabs. By keeping your ear to the ground and looking after your competition,
you should be in a prime position to capitalize on any opportunities.
9.
Don’t
Get Complacent
After experiencing a
sustained level of success, some businesspeople get complacent and they stop
searching for new prospects. While there is certainly nothing wrong with
success, you should never lose the initiative to do more. Remember that,
eventually, your existing customers may move on or go out of business, and
you’ll need to replace them somehow. If you allow yourself to become too
satisfied with what you’ve already done, you may not be able to replace a
customer that leaves, or you may miss out on a promising new prospect
altogether.
10. Listen to Your Customers
Listening to your
existing customers can give you invaluable insight into what you’re doing
correctly in your business. They can tell you what your strengths are, allowing
you to highlight these strengths to new prospects. Additionally, by maintaining
a constant dialogue with your clients, you can correct issues before they grow
into larger problems that could result in losing a valued customer.
Source :
Tidak ada komentar:
Posting Komentar